Don't Miss Prowein 2016

 


At next year’s ProWein, International Trade Fair for Wines and Spirits, over 6,000 exhibitors from 50 nations and more than 50,000 trade visitors from around the globe will be part of the most international, comprehensive and business-oriented wine industry trade fair in the world. All major wine nations and cultivating regions will be represented at ProWein 2016 - the “classics” from Europe and the New World as well as the more “exotic” such as Bolivia and Armenia. In addition, over 400 spirits exhibitors from 30 countries will offer classy brandies and liqueurs.
 
Preparations for ProWein’s ancillary program are also in full swing. This includes the tasting sessions, ranging from nationally focused tastings to multi provenance selections as well as the tasting zone of the international wine award MUNDUS VINI. The ProWein Forum will also offer a varied selection of more than 300 themed tastings supplemented by numerous lectures on markets and trends.
After its successful premiere in 2015, the “same but different” special show will continue in 2016 presenting unique marketing concepts for wine production and marketing from around the world. Wine packaging will be the topic at the “Packaging & Design” special show. The spirits section at ProWein 2016 will also inspire with innovative creations and for the first time, Mauritius and Korea will take part with new, regional specialties. The demonstrations in the FIZZZ Lounge will focus on the shim cocktail trend.
 
A new feature at ProWein 2016: for U.S. importers and wholesalers coming to the show, ProWein and Wine Enthusiast have created “Route USA”. The Route will guide visitors from the U.S to those producers who seek to meet them. Producers will have special signage (the Route USA logo) on their booth indicating their interest in finding importing and distribution partners in the United States.
 
For importers, distributors, retailers and restaurateurs, ProWein is the must-attend event of the year to get real business done. It is not just the only annual trade fair with the highest share of foreign participants but is an event exclusively for trade visitors. With attendees that are extremely competent, open to new ideas, very international and professional, ProWein is an event by the trade and for the trade.
 
The full tasting and seminar program at the Forum and at exhibitors’ stands will be available end of January 2016. The comprehensive ProWein 2016 exhibitor database is already online at www.prowein.com with daily updates and the online ticket shop is now open.
 
To save time and money, order tickets online at www.prowein.com/ticket2
 
For more information: Messe Düsseldorf North America, Tel. (312) 781-5180, info@mdna.com
 
For accommodations: TTI Travel Inc., at (866) 674-3476; info@ttitravel.net; www.traveltradeint.com

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