Feeling the Heat: China Says Hello to Wade Wine


It's beginning to seem like creating your own wine label has now become a rite of passage for the truly famous.

Everyone from Bravo TV housewives to Brangelina-level celebrities have invested their time and money into creating wines which bear their name or brand.

This past week, Sports Illustrated reported that championship guard Dwyane Wade has jumped into the relatively sparse NBA pick-up game that is the wine world, launching in China his personal “Wade” label.

“We always knew Dwyane Wade was a classy guy, but now he can really back up that assertion: Dude has his own wine label,” SI's niche-news site Extra Mustard reported this past weekend. “Wade launched 'Wade', his cleverly named wine label, this week during a Chinese tour that included stops in Beijing and Shanghai.”

Long extolled has been the Chinese fancy for red wine, so Wade displays a level of savvy not present in the wines of other celebrities who chose U.S.-based releases of wine.

The bottles themselves are rather austere considering Wade's level of fame in the NBA.

A maroon capsule covers the neck almost all the way down to the shoulder. The label is white and square and features a half-circle bump on its top edge. The half-circle features a modest gold seal, and beneath the seal “Wade” is written in formal capital lettering.

There are not basketballs, no NBA trophies and no Miami Heat propaganda – just the tidy, somewhat tepid design one would expect from a serious wine.
Sports Illustrated said Wade has yet to reveal the varietals involved in the wine, or whether or not it's a blend.

What little is known about the wine apart from the information released by SI are photos posted in the article as well as photos from Wade's Instagram account.

Both Sports Illustrated and popular sports news website Bleacher Report published Wade's Instagram photos.

In one shot, Wade is sitting with fellow NBAers Carmelo Anthony, Chris Paul and LeBron James as they raise their glasses of red for a toast. It's not known if the wine in their glasses is Wade.

What is certain, though, is that the wine they're drinking is probably not the creation of Yao Ming, the retired Houston Rockets center whose award-winning wines have set the bar pretty high for Wade and other NBAers.

Former New England Patriots quarterback Drew Bledsoe also has devoted his retirement to wine, starting Doubleback Winery, perhaps the most prestigious athlete-crafted wine of the past 15 years.

Photo Credit: Dwyane Wade's Instagram Account

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