From March 13 – 15, 2016, ProWein, the leading international trade fair for wines and spirits, will again be a must-attend event for anyone involved in the international wine and spirits market. Launched in 1994 with 321 exhibitors from eight countries and 1,517 visitors, the event has seen huge growth since then: in March 2015, ProWein attracted some 6,000 exhibitors from 50 counties and over 52,000 trade visitors (ProWein is a trade only event), including more than 24,000 international attendees – a rise of 7% compared to the previous year. This is largely due to the increased number of trade visitors from the U.S. and Canada as well as Central and South America. Echoing the views of many Craig Wolf, President and CEO at Wine & Spirits Wholesalers of America, stated at ProWein 2015: “I have to say I was quite impressed with the size, scope and the tremendous variety of quality products on offer at ProWein from all over the world – all in a modern, easily navigable facility. ProWein has done an amazing job building and growing one of the premier industry trade shows, creating a multitude of opportunities for buyers and sellers alike.”
A new feature at ProWein 2016: for U.S. importers and wholesalers coming to the show, ProWein and Wine Enthusiast have built "Route USA". The Route will guide visitors from the U.S to those producers who seek to meet them. Producers will have special signage (the Route USA logo) on their booth indicating their interest in finding importing and distribution partners in the United States.

ProWein is not just the only annual trade fair with the highest share of foreign participants but is an event exclusively for trade visitors. This lets exhibitors and visitors reach their contacts easily and concentrate on business, guaranteeing a successful experience. With attendees that are extremely competent, open to new ideas, very international and professional, ProWein is an event by the trade and for the trade.

While the host nation Germany is very well represented at ProWein, 84% of the over 6,000 exhibitors come from 49 other countries. Filling nine exhibition halls at the fairgrounds in Düsseldorf, Germany, ProWein will showcase an unparalleled diversity of wines and spirits from all continents.

In addition to the exhibitors’ presentations, the diverse ancillary program will focus on trends and innovations: more than 300 tasting sessions and seminars, the tasting zone of the winning wines from the MUNDUS VINI spring tasting, the FIZZZ Lounge with the motto “Shim Cocktails” and the special show “same but different” with fresh ideas for wine production and marketing.

To save time and money, order tickets online at

Questions? ProWein’s U.S. office is here to help: Messe Düsseldorf North America, Tel. (312) 781-5180,

For accommodations, contact TTI Travel Inc., at (866) 674-3476;;

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