What is Hot in 2011?

Checking in with our search data


With January behind us, and everyone -- yours truly included -- making predictions about what’s hot and what’s not these days, it’s a good time to take a look and see what the data says.

Here at Snooth we’re a data-driven company, constantly testing and teasing information from the results, so it’s second nature to us to look through all the data we generate and, not to mention, fun.

So, what are people searching for these days? Let’s take a look at which wine regions people are interested in.
Top in our search results, in descending order, were:


Not terribly surprising, though the fact that Argentina doesn’t make the top five might be modestly surprising. More surprising is that South Africa came in above Argentina!

Is Australia finally staging a bit of a comeback? That is a trend worth following.

Within each country, the number one regions were as follows:

France – Bordeaux
USA – Sonoma County
Italy – Veneto
Spain – Rioja
Australia – South Australia

The only surprise here might be the continued and consistent strength of the Veneto. Valpolicella accounts for the lion's share of this interest, but it’s bolstered by both Prosecco and Amarone, with Soave making a move up the interest ladder as well. I think we all need to pay more attention to the Veneto!

Varietally, the search results are only modestly surprising and certainly reflect a seasonal bias:

Cabernet Sauvignon
Pinot Noir
Pinot Grigio

The strength of Syrah is refreshing to see, and may be tied in with renewed interest in the wines of Australia, but seeing Syrah beat out Pinot Noir is certainly surprising. Mosato rounding out the top 10 (and the vast majority of these searches were for Italian Moscato) is the secret that nobody seems to want to talk about. People love Moscato, yet it gets no attention. I’m going to remedy that soon.

The number one wine for each varietal, you ask? Well...

Cabernet Sauvignon – 2007 Mount Veeder Winery

Syrah 2009 Fields Family Estate Grown

Pinot Noir – 2008 La Crema Sonoma Coast

Chardonnay – Bitch Sweet and Fruity

Merlot – Sweet Bitch Merlot

Pinot Grigio 2007 Mezzacorona Pinot Grigio

Sangiovese – 2008 Da Vinci Chianti

Zinfandel – 2005 Fanucchi Vineyard Fanucchi Road Old Vine

Malbec – 2009 Don Miguel Gascon

Muscat – 2007 Castello del Poggio

Mentioned in this article


  • Snooth User: mjapka
    656126 57

    Well, I had hoped to see cabernet franc be a bit more "searched for." I mean, this is one of the two birth parents of cab sauvignon, right?
    We did a tasting of eight cab francs last week, going from 2001 to 2007, with two San Margheritas from the Veneto, one Yakima, WA, and the rest from various California areas, and everyone was impressed with the flavors and other qualities. Folks agreed on the nice peppery notes and left both knowing a bit more -- about its various other names, for instance -- and ready to keep drinking cab franc.
    Can some importer out there start trying to convince the folks at San Margherita to get past that pinot grigio thing and export their 100% cab franc? It ranked equal to and above a $39.99 2006 Napa by 100% of our tasters ... and I paid eight bucks for it at a US military Class VI store in Naples, Italy.

    Feb 05, 2011 at 9:36 AM

  • Snooth User: Rickjm
    730532 16

    "The number one wine for each varietal..." Based on what measurement?

    Simple opinion...Zin deserves a more serious review by wine drinkers. Amazing to me how many people still think of white Zin? So many really good Zins out there at attractive price points!

    Feb 05, 2011 at 12:19 PM

  • Number one Moscato is probably driven by it being on Olive Garden list. Good to know that customers are educating themselves.

    Feb 05, 2011 at 12:32 PM

  • Snooth User: Vine Master Fanucchi
    Hand of Snooth Voice of Snooth
    46167 371

    Wow, It's nice to see Sonoma County & my Zinfandel from Sonoma County are on the list!

    Feb 05, 2011 at 1:15 PM

  • Snooth User: Verlandi
    738856 18

    Say what!!!! Sweet Bitch Merlot made the list??!!! Now this is interesting?? Help me on this one, I was adviced by a fellow snoother that this wine wouldn't be soo good...

    Feb 07, 2011 at 8:49 AM

  • Snooth User: Gregory Dal Piaz
    Hand of Snooth Voice of Snooth
    89065 238,748

    "The number one wine for each varietal..." Based on what measurement?

    The number of searches performed by Snooth users in January.

    Sweet Birch Merlot is capitalizing on the ignored market for sweet red wines. Jam Jar Shiraz is also a strong player here.

    Feb 07, 2011 at 9:06 AM

  • Some interesting stuff. But every info that is unlocked, also sets off new questions and a need for more info;-) Is more data available? I would be especially interested in some data on champagne.

    Feb 08, 2011 at 10:11 AM

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