Saying Cheers to #TheNew10


Last Thursday the U.S. Department of the Treasury announced their plans to evict Alexander Hamilton from his long-time residence on the ten dollar bill. His portrait has been prominently featured on the bill since 1929. This has some folks wondering if he shouldn’t be entitled to squatter’s rights. Others are galvanized by the promise of what’s to come.

In honor of the 100th anniversary of the Constitution’s 19th Amendment (which gave women the right to vote) in 2020, Hamilton will be replaced by a yet-to-be named female heroine. Nominees include Rosa Parks, Eleanor Roosevelt, and Harriet Tubman. Some insist that Hamilton should remain at his post. The decision asks us to think about what it means to be a true hero. After all, one person’s hero may be another’s villain.

But what does this have to do with wine? Well, just take a moment to consider that something as mundane (comparatively speaking) as currency aesthetics has people in a tizzy. (Just take a look the tweets under the official hashtag, #TheNew10.) We are so divided on this issue. Wouldn’t it be easier for niche groups, like wine lovers, to come together on who should be featured on their own currency? The currency of wine? Please note: This discussion is not meant to be anarchic or incendiary. It’s just plain fun.
That said, I nominate the below three American wine heroes for placement on #TheNewTen.

1.)    Agoston Haraszthy
The Hungarian-born winemaker is considered the father of California Viticulture. In 1856 he bought a small vineyard in Sonoma County and hired none other than Charles Krug as a winemaker. He wrote extensively on grape growing practices and was eventually elected to the state’s agriculture board. He is a seminal figure in the American wine industry, for certain.

2.)    Bacchus
Technically he is not an American wine hero. The Roman god of wine and intoxication has a lot of name recognition, so he is an obvious choice for those of us who feel spiritually connected to our wine. “In Bacchus We Trust”, indeed. His mystique has done a lot to promote our beverage of choice. This cannot be denied.

3.)    Carlo Rossi
How many American wine lovers got their start with Carlo? He is the father of jug wine, providing a gateway through which budding wine lovers can follow their passion. And, he is a real person. Charles Rossi (he passed away in 1994) was related to the Gallo family through marriage. He was involved with the wine industry for more than 60 years and became well known for advertising the Gallo table wines bearing his name. The Carlo Rossi brand was developed in 1955 and grew to become the leading economy brand of table wine in the United States. Listen to what he Carlo has to say in this 1986 television ad.

Where will you case your vote? Did I miss any good nominations? Let me know in the comments.

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  • Snooth User: Vinodraco
    1537511 40

    Battles & James for a two-headed coin.

    Jul 03, 2015 at 9:17 AM

  • Snooth User: Vinodraco
    1537511 40


    Jul 03, 2015 at 9:18 AM

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