The Most Searched Wines From January 15 to February 15, 2012

And what they mean for the market


It’s always interesting to take a look at the most searched wines here on Snooth, there are definite trends that one can glean from this sort of information.

Some are glaringly obvious, like that Moscato remains red hot. Several Moscato wines appear in the top 25 of most searched wines over the past month.

Other trends are more subtle, and some do surprise, but at the bottom of all these trends are the wines and specific brands that people are actively searching out. Knowing what customers are interested in is the best way to purchase intelligently, and how do you get that information? By checking out what has been hot on Snooth!

So what are the main take-aways from the list?

Photo courtesy Leana via Flickr/CC
-Moscato is hot.

-Interest in sweet red wines is still growing.
-There is a forming nexus between Moscato and sweet reds with sweet, sparkling red wine queries showing up in our search results with increasing frequency.  Look out for Lambrusco or Sparkling Shiraz to take this ball and run with it!
-Syrah make a surprise appearance on the list with three well-priced options. Perhaps people are finally recognizing that years of downward price pressure on Syrah have turned many of these wines into great values. I think Syrah will be seeing a resurgence in 2012.
-Sangiovese shows up with a pair of wines as well, but that might be seen as a bit of softness for this perennial winner of a grape. I think it’s just a bump in the road, but it will be interesting to keep an eye on Sangiovese throughout the upcoming year.
-Grenache shows up twice as well, and both are relatively inexpensive wines from Spain. This only reinforces the impression that people are turning to Spain for the lower-priced offerings. Will this hurt the image of Spain as a producer of premium wine?
-Pinot Noir and Malbec both barely make the list. Maybe 2012 is the year both will stumble. It is easy to argue for other varieties at this point. The popularity of both Pinot and Malbec has flooded the market with values, and values remain relatively easy to find. Also possible that people are just simply tiring of these wines.

-Champagne remains popular, showing that people still stick to the tried and true in certain cases. 2012 might signal a return to these tested wines which we love, with some twist. It might be hard for people to return to Bordeaux for example; the price escalation over the past few years has simply pushed too many old favorites like this one out of people’s reach.
-That leaves an opening for someone else in 2012. Which Old World-style wine producing region will take up where Bordeaux has left off? It’s a hard question to answer, but my money is on Portugal making up some ground with both their traditional and Bordeaux-influenced blends this year. One even made the top 25 list already!

The complete list:

Top 25 Most Searched Wines on Snooth from Jan. 15 through Feb. 15, 2012

Roscato Rosso Dolce 2010

Moscato Primo Amore

Beviamo Moscato d'Asti NV

Sweet Bitch Merlot NV 

Sonoma Vineyards Syrah 2007

Castello del Poggio Moscato d'Asti 2010 

Melini Chianti Borghi d'Elsa 2010 

Veuve Clicquot Ponsardin Champagne Brut Yellow Label NV

La Carraia Sangiovese Umbria 2009

Moët & Chandon Rosé Impérial NV 

Collection Napa Valley Chardonnay 2010 

Echelon Syrah 2003

Barefoot Bubbly Extra Dry NV 

Bodegas Zabrin Garnacha de Fuego 2009

Cortes de Cima Reserva 2003

Beringer Red Moscato 2010

Gnarly Head Old Vine Zin 2009

Heidsieck Monopole Heidsieck & Co. Monopole Champagne Blue Top Brut NV

Viña Alarba Old Vine Garnacha 2008

The Dreaming Tree Crush 2009 

Smoking Loon Pinot Noir 2009 

Sister's Run Barossa Valley Shiraz 2008 

Diseno Malbec 2010

Bogle Phantom 2008

Mentioned in this article


  • Snooth User: Domaine Franey
    Hand of Snooth
    263856 3

    Although there are some good wines on this list, I can't believe some of these boring wines are actually top 25. Looks like most people are purchasing mediocre, inexpensive, commercial wines. Smoking Loon Pinot Noir? Echelon 2003 Syrah? You gotta be kidding me. These are not the kind of customers I'm looking for.

    Feb 18, 2012 at 12:47 PM

  • Snooth User: Tip1170
    1001813 8

    Low end price point seems to be the norm nowadays but that's fine by me as it makes the truly fine wines just below the collector wines even more afforadable as sales pressure will bring down the price!

    Feb 19, 2012 at 12:18 PM

  • I love the Red mascota wine at Olive Garden. How can I buy it without going through Olive Garden? Is there any wine with similar taste?

    Jun 06, 2012 at 5:09 PM

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