Vineyards By The Batch: Chinese Winery Sells Plots to Private Parties


Your piece of China's emerging wine industry could be yours for about $30,000. 
The Talia International Chateau Ecological Culture Area in China's Shandong Province is selling private vineyards to interested buyers. According to a Chinese wine website, vineyards are being sold for $29,400.
“The area has been designed to house 2,000 hectares of vineyards and 300 'chateaus' in whatever way owners wish to design them,” development boss Chen Chunmeng told a Chinese wine news outlet.
According to local sources, the Talia International project is the first such initiative to offer vineyards at affordable prices.
The project is indicative of China's well-documented interest in wine, as well as its burgeoning wine industry. 
According to China Daily, purchasing vineyards – whether in China, France, or the United States – is a trend which has surfaced among the public Chinese elite as well as private consumers with enough money saved to start their own wine business.
Well-known Chinese actress Zhao Wei spent more than 4 million euros to purchase Bordeaux's Chateau Monlot in Saint-Emilion. 
Former Houston Rockets center Yao Ming set up in his own winery in 2011 in Napa Valley. Ming's wines have scored well according to Robert Parker. The winery's 2010 YAO MING Family Reserve earned 95 points from Robert Parker.
While the buy-your-own vineyard movement may lead to questions about the watering down of the wine world, Ming's recent comments in a press release by his winery indicate quality is of utmost importance.
“Our goal from the beginning has been to produce wines that showcase the incredible quality of Napa Valley,” he said after receiving high marks for his 2010 Family Reserve. 
The Talia International project hired Bordeaux veteran Gerard Colin to oversee the massive operation. Buyers who invest in a vineyard have available to them a host of services from Talia International, including grape planting, wine production and trademark design, according to China Daily.
In 2013, China Daily said, China consumed more than 1.96 billion bottles of wine. The 2013 figures are a 36 percent increase over statistics gathered in 2008.
The emerging wine superpower recently signed a free trade deal with Australia, in which the southern continent will eventually be able to send wine and other exports to China without tariff. The change is predicted to 95 percent realized within 10 years.

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