Boulder Wine Merchant

+1 303-443-6761 2690 Broadway
Boulder, CO 80304
United States View map

Not so very long ago, there was more to being a wine merchant than simply offering wine for sale. A wine merchant was, in the truest sense of the word, a professional. In other countries, such as England, the wine trade is ranked along with medicine and law as an honorable profession. It is unfortunate that in the United States, the prevailing opinion has been that if one could sell any commodity, be it shoes or whisky, that ipso facto one could be a wine merchant. The result has been the proliferation of a large number of half-baked "experts" and "consultants" whose knowledge of the intricacies of wine is marginal at best, whose commitment to their products ends at the pay check, and who have profited from consumer newness to wine. One need not look far to find uninformed, mass market techniques in the wine trade. Large volume, limited choice, and unfamiliarity with the product are the regrettable hallmarks of many who sell wine. We of The Boulder Wine Merchant respectfully refuse to subscribe to the Read more »

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