Wine Talk

Snooth User: jescobio

I guess I dont know how to feel about this. Brad Pitt Wine...

Posted by jescobio, Feb 6, 2014.

Maybe I’m a purist or maybe too old fashioned and trapped in my own little world of terrior and varietals.  But this for some reason makes me uncomfortable.  Is Justin Beaver coming out with a Sauv Blanc next month?  Or maybe a new Chenin Blanc....   Whats next….

Brangelina's (Brad Pitt and Angelina Jolie) new wine premiers to rave reviews.


Reply by outthere, Feb 6, 2014.

It was released last year.Sold out and got good reviews. They invested well.

Reply by JonDerry, Feb 6, 2014.

They partnered up with the right people.

Reply by Richard Foxall, Feb 6, 2014.

I know, it's a bit annoying that they put their names out there as much as they did, but celebrities are the nouveau riche of our time, and Bordeaux and Napa largely got their starts from folks who had made money elsewhere.  They did partner with Famille Perrin, owners of Beaucastel and other Rhone properties.  I'm not a huge fan of the Perrin wines, but they are well made or, in the case of Beaucastel, iconic.  I've enjoyed a very little Beaucastel and while I won't pay what it costs, there's no question that it is world class.  The Perrins have also been partners in Tablas Creek, so they know how to do joint ventures. 

Celebrity wine makers have been a subject here before.  In a bit of thread drift, we talked about Coppola, some golfers and the like here.

Reply by JenniferT, Feb 6, 2014.

I bought this wine last summer and I thought it was very good, although not as good as some of the other French Rose I had around that time. Regardless of the origin, the end product was definitely respectable. 

Reply by EMark, Feb 6, 2014.

The wine industry--particularly, I suspect--is rife with celebrities, and others of means who have decided to join in.  Some, hire consultants to make a wine with their name on the label.  Some really go crazy, buy land with or plant new vineyards and build wineries.  Fox mentions F.F. Coppola.  Also from the entertainment world you can add the Smothers Brothers, Fess Parker, Fred MacMurray and I suspect there are others.

A lot of sporting world figures get involved to different levels:  football players/coaches, baseball players (at least one that I can think of), golfers, and racecar drivers/owners.

But there are a lot of instances where individuals have moved into the wine industry with success from other arenas.

  • Vincent Arroyo was a Silicon Valley engineer.
  • David Bruce was a dermatologist.
  • John Loeb was a diplomat (I think his winery, Sonoma Loeb, was purchased by Chappellet about a year ago).

I'm sure there are many more instances of individuals who have moved into the wine industry without success.

Reply by JonDerry, Feb 6, 2014.

I say let this drift...

Noticed Wally's promote a $7.99 Rose from Patrick Piuze, who's a rising star negociant in Chablis from what I know. Curious to try, as I assume it's Pinot Noir and not just left over grapes.



Reply by Richard Foxall, Feb 6, 2014.

JD, that looks like a good one to stockpile for summer picnics.  The blurb on the website says it's from PN picked for the purpose.  My guess is that it may have a little trouble ripening or developing color and it's not from an established lieu-dit, so it's a way to put out a little extra wine and cover some of the capital costs.  Not a bad way to go at all. 

A winemaker of my acquaintance did a one-off rose of Zin a few years back when he had to drop fruit really late that wasn't ripe--his vines were overproducing and he did a second drop much later than usual.  He decided that it could be worth making a rose--he does a rose with Bord varietals every year, but this was a secret project and the whole lot went to one restaurant in NYC, which blew through it in under a month.  It's fun when some hotshot makes a wine that isn't too serious.

Reply by JonDerry, Feb 6, 2014.

You skim better than I Fox, though I did notice the fruit comes from just south of the Champagne border. 

Cool story about the NYC restaurant blowing through their stash...agree with the last comment, absolutely.

Reply by dvogler, Feb 6, 2014.

I'll take a cue from Bambi and not say anything.

Reply by Mike Madaio, Feb 8, 2014.

I thought last year's Brangelina Rose was poor, especially for the price. If you are into light-bodied, perfumed Roses you might like it, but I like a bit more Lara Croft in mine.

Reply by Richard Foxall, Feb 9, 2014.

but I like a bit more Lara Croft in mine.

+1.  That's hilarious. 

Reply by Francis Theophane Rozario, Feb 9, 2014.

Brad Pitt wine???

It is like "Red Flag panties and Great Wall Bras,"  from China.

You really can't be serious, was it GOOD?

Reply by Richard Foxall, Feb 9, 2014.

It's not a totally new chateau and they don't actually call it "Brad Pitt" or "Tres Jolie" or something ridiculous like that.  Lots of celebs own wineries and they rehabbed this one and actually partnered with experienced, accomplished winemakers.  Somehow when a former exec of AOL (Meteor Wines) or the franchiser of Motel Six (his neighbor at Sodaro, who used the same winemaking couple before they were hired away), or a guy who made his money in insurance (the Foley empire) does it, we hardly notice.  Sting makes wine (using the daft name "Sister Moon" for his Super Tuscan), at least two golfers (Ernie Els in S. Africa and Greg Norman in Australia and California) make wine, several race car drivers (Andretti and Lewis), and of course a movie director (Coppola).

I'm skeptical of reviews even when magazines say they do them blind, because I think the blinding is often inadequate--it's not truly blind if you know you are drinking first growths, you will give them high ratings.  But Provence rose?  The main worry I have is the general inflation of all scores, so what does it mean that it got 90 points?  I haven't tried the Miraval because it sold very rapidly and I don't see the point in hunting it down with all the good wine out there.  No doubt the reason it sold out where equally good wines didn't (and this might get them an extra buck at retail) is the star power.  But they do seem willing to put it in good hands and the price isn't unfair.

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