Wine Talk

Snooth User: Mark Angelillo

Maybe Memory Doesn't Have to Serve You

Posted by Mark Angelillo, Apr 2, 2008.

Ran across this one via notcot:


Could be very useful if adopted for plugging in a review once you get home... or ordering a case!

The only problem is that there's only one per bottle. Reminds me of those flyers with the phone-number-annotated strips of paper you tear off.


Reply by Philip James, Apr 2, 2008.

I've not seen that, but Rosenblum uses something similar, some kind of tear out with the memorable data, so if you have the wine at a restaurant you can remember it at home.

I know some wineries are toying with peelable labels like drug boxes use. so they can fit more information on a standard label size

Reply by Chris Carpita, Apr 3, 2008.

I love simple and brilliant ideas like this, and I hope it gets picked up by everyone who makes good wine.

Reply by BendWine, Apr 3, 2008.

I like the idea. I own a wine shop and cannot tell you how many times somebody has come to me with a request for a wine that they had at a friends house or a restaurant and all they know about it was that it had a blue label or something equally useless. Very frustrating.


Reply by gr, Apr 3, 2008.

I totally interned (in... what, 1997? Or so) for a joint in the St. Louis area who manufactures this type of label. Their client you might know, unless you're in a farm state, is Aleve. (Unless you're in a farm state because a non-trivial number of agricultural chemical companies use the same process, in a much larger scale, for their pages and pages of medical warnings.)

Philip, you and I may have even discussed this kind of pull-back-for-more-info thing, although I'm none too sure of that.

Reply by Philip James, Apr 4, 2008.

Gr - i blogged about it, but it was almost a year ago and I cant find it (yes, i know we're a search site - *hangs head in shame*)

Reply by Chris Carpita, Apr 4, 2008.

This is why you hired a bunch of geeks. All your database is belong to me, so you can haz it.

Reply by gr, Apr 5, 2008.

@ccarpita: You'll get away with it at a startup, but it is generally bad politics to show your boss up in public...


Reply by Chris Carpita, Apr 5, 2008.

The critical winking face got pushed under your picture :/ We Snoothers are quite supportive of one another :)

Reply by Philip James, Apr 5, 2008.

Haha - i blame our blog software's search capability (not built by us, so thats ok). Soon there will be enough posts that we'll have to apply our primary search algorithms to the talk and blog sections

Reply by oceank8, Apr 7, 2008.

I love this idea! I think it would be very fun to collect these labels, certainly a lot easier than trying to remove labels now!

Reply by Philip James, Apr 7, 2008.

Easier to collect, sure, but I bet a lot of people would still want to remove the whole label, which gets us back to square 1. I collected stamps when I was younger and i would keep the corner area, or as much as i could, just in case it was more valuable that way one day...

Reply by Rodolphe Boulanger, Apr 8, 2008.

I saw some of the peelable labels (like drug warnings) at Vinitaly and they looked pretty lousy. When adhered shut, the label looked like it was glued on funny. When opened, there was a 3 foot long accordion of paper attached to the bottle. Once opened, you'd have to remove the label to pour the wine.

Overall, more label information is a good idea, but it is waiting for proper execution. How about a wine label deep linking to its page on Snooth?

Reply by Philip James, Apr 8, 2008.

RFID chips and handheld scanners on your cell phones? Not much we can do until we produce a roll up paper version of the site that can be glued to bottled after the main label is applied

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