Wine Talk

Snooth User: Charlotte Victoria

Motivations of wine tourists

Posted by Charlotte Victoria, Mar 5, 2015.

Hi everyone, 

I am currently in my final year at university and doing my dissertation. 

My research is looking into the motivations and perceptions of wine tourists if you could take a few minutes to fill it out I would greatly appreciate it! 

Please use this link

https://qtrial2015az1.az1.qualtrics...

Thank you 

Replies

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Reply by outthere, Mar 5, 2015.
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Reply by dmcker, Mar 5, 2015.

Nice one, OT!

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Reply by Al the First, Mar 9, 2015.

The link does not work. I even tried removing the s in https. Something is wrong. 

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Reply by Charlotte Victoria, Mar 10, 2015.

Hi, sorry about that. This one should work hopefully, let me know if not. 

I greatly appreciate people doing this for my dissertation! 

https://qtrial2015az1.az1.qualtrics.com/SE/?SID=SV_7USuQcgQC931jPn

 

Thanks

Charlotte 

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Reply by Charlotte Victoria, Mar 10, 2015.

The link on the original one works now I have amended it. 

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Reply by GregT, Mar 10, 2015.

Charlotte Victoria - you make some assumptions that may not be true in any way. You seem to use "wine tourism" and "visiting a vineyard" to mean the same thing but they don't.

Visiting a vineyard may or may not be part of "wine tourism" but most people who are tourists have no interest at all in visiting vineyards. If they do, they will look at rows of vines and be bored. They won't know the difference between one type of grape or another one type of layout or another, one type of soil or another, and most won't care at all. Some will, but by and large, the people who want to take tours want to look around, drink wine, and have something to eat.

There are bachelorette parties, or I guess in England, hen parties, and the girls get a limo driver and they want to drink and have fun and being at a winery seems nicer than hanging out in some dingy pub. But they surely don't want to get a botany or geology lesson. Ditto the middle-aged couple that goes out to Napa or visits some place in France - they want to go to a nice restaurant, maybe have some wine that they've liked at home, and take some pictures. 

So "visiting a vineyard" is only a small part of wine tourism, and my guess is that it's the least interesting to 90% of the people who participate. For a few who may want to be educated, it might matter. Most "wine tourism" can be done away from the vineyards actually. That's why there are clustered tasting rooms in places like Santa Barbara or Napa in CA, or Eger in Hungary. They're central and easy to get to and you don't have to drive from one place to another.

Mostly, in a larger sense, you haven't defined "wine tourism" at all. When I was in the business, I would go to taste wine somewhere. Then, being there for a purpose, I made a few other visits to places I would never work with but was interested in. So would that be wine tourism? I suppose it would because I wasn't visiting the latter places for business. 

But your categories are: vineyard tour, wine demonstration (???), food and wine festival, and "other".

Vineyard tour and winery tour are not the same. Wine demonstration, I have no idea what that is. Festival? I guess I can see it. But most would probably fall into the "other" category, which is a flaw in your survey. Because mostly wine tourism is about tasting wine, and "other" is the only one of your categories to cover that, except perhaps the festival.

 


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