Wine Talk

Snooth User: dmcker

Poor taste or not? 9/11 'memorial' wine for $19.11 a bottle

Posted by dmcker, Aug 23, 2011.

Lieb family cellars is offering a '9/11 Memorial Commerative Merlot' and '9/11 Memorial Commerative Chardonnay' produced '90 miles from the site of the World Trade Center' out on Long island. I guess we're supposed to be happy that they're saying they'll send 6 to 10% of the proceeds to the National September 11 Memorial and Museum. Oh, and they have a September Mission Merlot at $9.11.

Any thoughts?


Reply by Chris Carpita, Aug 23, 2011.

They should be sending 9.11% of the proceeds.  Otherwise no complaints.

Reply by Andrew46, Aug 24, 2011.

If the wine is good, I'd drink it.

Reply by GTSOPRANO, Aug 24, 2011.

Gross.  My raison d'être is our fabulous local wines, and this is BEYOND embarrassing.  I cannot BELIEVE Lieb Family Cellars is a stupid as they're pretending to be.  What does one DO with a '9/11 Memorial Commemorative Merlot' and '9/11 Memorial Commemorative Chardonnay'?  What does one PAIR with them?!  Should one cellar them for 'First 9/11 Together' or 'Baby's First 9/11'?  Disgusting. 

Reply by GregT, Aug 24, 2011.

Obviously you pair them with something grilled.

Other than that, it's poor taste and certainly gets them no goodwill. But Americans are not known for good taste.  Don't forget, for our 200th birthday, the President was treated to 200 Elvis impersonators.  WTF? It's hard to top that for flat-out douchebaggery. 

Having said all that, I think the one thing the country does well, better than any actually, is move on.  And I'm a little irritated by the constant harping on 9/11.  I get that we got attacked and all that and I watched the towers fall from my office but that's not what made America in the first place.  What made it is watching your family get massacred and maybe losing a hand but hooking up with the people next door and continuing to farm or whatever it was you were doing. I go by the WTC site a few times a week and I'm irritated that it's not rebuilt and that there's some kind of reflecting pool or whatever. 

Quiet peaceful reflection was NOT attacked.  Commerce and the symbol of it was.  So put it up twice as high and have it done already.  Living through past misery 24/7 isn't helpful at all. That's what gives us the Balkan wars.  So to the degree that Lieb is getting past the solemn genuflection that's required every time one hears the words nine-eleven, I'm saddened, but also in a small way, satisfied.

And before anyone gets upset about the people and their families and the firemen, etc. it's worth pointing out that people lose loved ones every single day and they miss them just as much as anyone else.  And the firemen who die in burning buildings that aren't on worldwide newscasts are just as heroic in every respect as those who perished in the WTC.  Nobody's loss is minimized and nobody's sacrifice is belittled by acknowledging that others have experienced the same and that ultimately, tragedy is personal.

Reply by Nisie, Aug 24, 2011.

Profitting from a national tragedy is wrong.  Trying to pass it off as "commemorative" is even worse.

Reply by ledavis4, Aug 24, 2011.

I think it's in poor taste - it would only be acceptable if say 20% or more of the proceeds go to charity.

Reply by Gregory Dal Piaz, Aug 24, 2011.

I think it was poorly done. There could have been a far more tactful way of doing this, like simply calling the wine the commemorative series, with a donation going to 9/11. In fact with something so blatant and in bad taste I would expect them to donate 100% of the profit from this if they want to be spared deserved ridicule.

Reply by ScottLauraH, Aug 24, 2011.

I think this is in AWFUL taste.  I agree with you, GDP, that if they were so tactless as to have a "9/11 Wine" then at least it could have been done better. 

Reply by Kirsy, Aug 24, 2011.

The marketing department at that winery is bold, but this act is one of poor taste (which leads me to infer the same for the wine).  Who will be enticed to buy a wine called 9/11 at a bodega?  Is this only targeting tourist visiting ground zero?    I can think of about 10 names that refer to the event without mentioning 9/11.  They should donate all of the profits to the cause.   

Reply by Peppino, Aug 25, 2011.

The article I read stated that they were donating 100% of the 9/11 Chard and Merlot and a smaller percentage of the September Mission Merlot.  Good intentions but poor marketing/approach.  I agree you have to move on but you have to remember it in order to not let it happen again.  I just wish the media would take it down a notch and not hammer people with it 24/7 as we approach the anniversary.

Reply by 1 jayjay, Aug 26, 2011.

Things you do to try and boost sales

keep it yourselfs, i dont think i will

Reply by napagirl68, Aug 26, 2011.

I personally think it is in bad taste... would hate to be a family member of those lost and find it in the store.  The mistake is in the name.  They could've picked a different name, something meaningful, but not "in your face", and donated 100% to reputable 9/11 charities or the memorial.

Reply by duncan 906, Aug 28, 2011.

This does seem very poor taste to me.However,there is another winery with a connection to 9/11.In the South of France Domaine Treloar[] is using the title 'One Block' for some of his wines because,as his website explains,on 9/11 he was one block away from the World Trade Centre and lost his job and home in consequence of what happened.He then questioned what he really wanted to do in life and ended up moving to the South of France where he bought a vineyared.I have not actually tasted his wine as I only read about him in a magazine.He is in the Cotes de Rousillon and makes both red and white wines

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