Wine Talk

Snooth User: Really Big Al

What's up with the keys being issued by wine clubs?

Posted by Really Big Al, Oct 11, 2014.

Several of our CA and OR wine clubs have sent us actual keys this fall, implying that they have provided us access to some exclusive club membership activities.  We've seen this from Audessa / Repris winery in Napa CA and Domain Serene winery in Willamette Oregon.  Is this just a new marketing gimmick? 


Reply by Richard Foxall, Oct 13, 2014.

Yep.  Kind of like this one: A medallion on your very own vine!  All your wine will be made from grapes on that very vine!

Almost as silly as OWCs.

Reply by Really Big Al, Oct 14, 2014.

RF - That is kind of silly.  I suppose it would be fun to bring your friends over to the vineyard if you lived nearby, just to show them your 'vines' that make your wine.  Maybe I'll clip our wine club keys to my nose at our upcoming wine tasting party (15 Nov) to see if anybody notices how exclusive I am.  :-)

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